As time flies, businesses need to adapt themselves in accordance to the consumer behavior. Today, more and more people are moving online, searching for a local store to get their products and services. And in today’s unprecendented times of COVID-19, need to transform digitally has become imperative. As more people go online, it’s obvious that consumers are searching for more brands via mobile phones, laptops, and other digital devices to get the information they need.
As a small business owner, you can grow your business exponentially. But why is a website important when you already have an established business? Does it helps you get more sales, or it allows you to expand geographically, or it helps your customers get the services at the comfort of their homes? The answer to all these questions is YES.
It is a win-win situation for you, as once you get your website running, you get a competitive edge over other business owners. It will allow you to explore the true potential of your products and services.
Some Facts about the Digital World
Statistics about Websites in 2020
- 33% of the world uses WordPress to power their websites. (WordPress.org)
- 55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% talking with friends and family. (KPMG)
- 30% of people would rather return to a website they’ve purchased from in the past.
- Most people (47%) share feedback on the seller’s website, followed by Facebook (31%), brand websites (18%), WhatsApp (17%), and Instagram (12%).
- As per Nasdaq, by the year 2040, 95% of buying will be moved to eCommerce. (Nasdaq)
So, if you own a small business, this article will take you through eight reasons why your business should have a website.
1. Customers Spend more than 6hours per day Online
Your customers have access to fast internet, are spending more than 1/4 of their time per day online. Apart from being on social media, they are also browsing through various websites, and one of them might be yours! If you were running a physical shop, especially with the circumstances of COVID-19, you could no longer depend on physical sales. It’s time to move your operations and focus on online sales, digital marketing, and building a strong website to help replace the sales you lost in these past few months.
With an online store, you don’t need only to reach customers locally, but can expand geographically across boarders. It also helps that the average successful eCommerce website generates about $150,000 per month after 3 months of starting.
2. Right Impression of Professional Website
Customers create their first impression by looking at your online website. As per Business 2 Community Survey, 94% of the buyer would mistrust the brand if their company website design is not attractive. Keys to professtional website are –
- Ease of Navigation
- Stunning design that is pleasing to customers’ eye
- Crisp and valuable content, SEO driven site
- Page loading speed shouldnt be more than 3seconds
- Quick and easy checkout process.
3. A Website is an Online Storefront
A website is an excellent way to display all products and services you offer to your customers. So, when people search for their desired products or services, they may land up on your website and check out your products.
Think about the online version of shopping, where all the information is on display, and the customer can make digital purchase in no time. Consider offering an Augmented Reality shopping providing real-world experience. It helps bring better customer service to your customers, where they need not visit your physical store to make purchases. Companies like Ikea, Sephora, Amazon, Home Depot and many more are adopting to Augmented Reality Apps. In times to come this will change the buyers’ purchasing behaviour.
Quick Glimplse: Benefits of having Company Website
4. Social Proof
Customer behavior is often driven by what people say about your business – reviews, feedback & testimonials. Having a stunning website, alongside if you can give them a social proof through your customer testimonials, will allow the potential customers to feel a greater sense of trust online; because other people have bought from you. Also, based on customers’ reviews and feedback, it helps the organization to improve its products & services offered to them.
You can also have your website link in your social media account, and it will help you drive more followers to your website and get a higher conversion ratio.
5. Edge Over Competition
Your competitors might capture the market through their various marketing & digital strategy. You can get a competitive edge over them if you build a website that will have a positive impact on your customers and get value from it. While other brands might focus on billboard advertising and other traditional methods, you have an equal opportunity to stand out with an attractive, technologically driven, and responsive website that can target your competitors’ customers.
Work towards getting good SEO ranking, by engaging your customers, writing relevant blogs content and articles consistently will put you in the spotlight! You can create blogs to get organic traffic to your site! Link your blogs to your website. It would allow you to write and publish articles about the industry you belong, establish the authority in your business, and build your brand loyalty in the process among the existing customers. For prospective buyers, there is a high possibility if they stumbles upon your website, and if you offer better value and price, you can immediately have competitors’ advantage.
Content is the Key!!
6. Attract New Customers
Attracting new customers is easier if you operate a website. You can do search engine optimization to enhance your customer experience and make more sales. You can get prioritized on google search results by running Google Ads on specific keywords. You can also run Facebook Sponsored Post from based time to time to promote your product or invite customers for an event. It will help you get potential customers on your website. You can get the desired traffic by running these advertisements.
7. Encourages Customers to Contact You
Getting connected to your customers directly is essential to make sales in many businesses. It can help in bringing sales and providing the customer with personalized information regarding your services. It is important to include on your website Call-to-Action button, as it encourages the audience to take actions and engage. For examples – Sign Up, Subscribe, Learn More, Join Us, Get Started and more . It will strengthen your odds of getting in touch with those who require customized services, to know more about your product & services, and help you make more sales online. You can create an email list of your customers who visited your website by encouraging them to subscribe to your newsletters. Those customers can get notified about your product launches through emails helping you upsell your products.
8. Saving your time by answering basic FAQ about your business
If you have some general queries about your company and work you do on inquiries from multiple users, you can save time by explaining the detailed answers in the FAQ section of your website. It will help you save time on every customer who approaches you, as they will already have some necessary information beforehand.
FAQ queries include, “How long will shipping take?” or “How do I contact you?” A few more questions can add to a section of your website – for example return and refund policies. It will help you filter out the people who are not looking for your services, as they would already know what they can expect from you through your FAQs.
In today’s digital era, the importance of business websites is enormous. You need to get a good website for your small business to help it grow faster. Not having a website can cost you a truckload of potential customers who could have helped you scale up business. Every day, more people are going live with their websites, and if you wish to stand out among your competitors, there is no better time than now to build your website for your enterprise.