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Shikha Sarkar

Shikha Sarkar

Shikha Sarkar, Director of Kit Kat Events & Marketing has more than 16 years of experience in international sales and marketing, and strong entrepreneurial skills, in-depth understanding of business, markets and customer needs. As the Ambassador of InterNations, a global expat network, Shikha supports a community of over 65,000 expats from 200 different countries living in Singapore. She loves adventure travel and wildlife photography.

Instagram - Boon or Bane for SMEs

Instagram – Boon or Bane for SMEs

1280 720 Shikha Sarkar

New-age businesses need a new-age marketing strategy. With time, flyers, pamphlets, and billboards have lost much of their sheen (although traditional marketing tools cannot be entirely written off). The focus has shifted to advertising products and…

Best Alternative Sources of Funding for SMEs and startups

Best Alternative Sources of Funding for SMEs and startups

5472 3648 Shikha Sarkar

Starting a business is no easy task. With competition so massive and firms competing on a global level to capture market share wherever possible, starting a new enterprise needs conviction and perseverance. A great startup…

Top Reasons why SMEs in Singapore should avail Insurance and Which?

Top Reasons why SMEs in Singapore should avail Insurance and Which?

992 405 Shikha Sarkar

First things first. Small and medium scale enterprises usually finance from the personal asset pool of the promoter or aid from friends and family, often coupled with micro loans from banks. Capital is limited and…

Digital Transformation for SMEs in Singapore

Digital Transformation for SMEs in Singapore

1002 668 Shikha Sarkar

Did you know there are 180,000 SMEs in Singapore? Did you also know 99% of the Singapore’s companies are made up of SMEs? How about this…..65% of Singapore’s workforce gets employed with SMEs? Now comes our favorite one…. our very…

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