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Purnima Madaan

Purnima Madaan

Purnima is a digital entrepreneur and likes to share her thoughts on business development and marketing. She likes to watch documentaries, read about customer psychology and review financial products. When she is not busy finding opportunities for her clients, she loves to indulge in fashion magazines and watch movies.

Top Women Association to Join in Singapore to Build Your Network

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For a lot of young entrepreneurs, and even for many seasoned ones, networking can be a daunting task. After all, asking for someone’s attention, creating an impression, and building a network takes a lot of…

What is Womenomics and Should Businesses Adopt It?

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When an economy like Japan starts to focus on improving the role of women in economics, the strategy cannot be regarded as ‘wrong.’ Around the world, women are expected to stay at home and take…

Challenges faced by Women-Led Businesses to Raise Funds

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The early-stage investment scene is dominated by men, not only in the developing nations but also the developed countries. For example, a study in 2017 showed that women made a mere 13 percent of the decision-makers in…

Life After Coronavirus – The New Normal

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It was on 31st December 2019 that WHO came to know about a novel coronavirus that had attacked the people of Wuhan in China. It was everywhere in the news, and the dragon did everything…

Role of Financial Literacy in becoming a Successful Women Entrepreneur

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Women entrepreneurs are more passionate about their work and ambition as compared to their male counterparts. Women are better leaders because of their emotional stability, and women can juggle between more variety of tasks than…

Become Your Own Boss – Why more Women are giving up Corporate Life to become Entrepreneurs

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As per research, the number of women-owned businesses in the U.S.A. increased by 114% in the last 20 years, by 3000% since 1972. While this is an astounding number, but the reason behind the jump is not so…

Women Entrepreneurship in Singapore: The Present, The Future, and The Policies

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Like the rest of Asia, the women in Singapore face a social stigma that doesn’t seem to go away. They are expected to stay indoors and nurture families. However, the expectation goes against the scenarios…

What is Immersive Tech & how is it changing the way we look at the world?

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A decade ago, if someone had told me that I could visit Rome and Barcelona while sitting on my couch, I would have laughed it off. I mean, how can you possibly ‘visit’ a place…

How do SMEs keep afloat in the Ever-Changing Business Environment?

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Unlike the giant corporates, SMEs have highly limited resources. Due to this, little hiccups in the economy can leave a massive dent on the well-being of a small business. However, with proper planning, SMEs can…

Will Big Tech Emerge as Victorious After the Coronavirus Pandemic?

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Coronavirus has presented challenges that the world had never imagined. There were disaster management plans, and of course, business continuity plans, but none of them stated what to do if the problem persists for an…