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Shikha Sarkar

Shikha Sarkar

Shikha Sarkar, Director of Kit Kat Events & Marketing has more than 16 years of experience in international sales and marketing, and strong entrepreneurial skills, in-depth understanding of business, markets and customer needs. As the Ambassador of InterNations, a global expat network, Shikha supports a community of over 65,000 expats from 200 different countries living in Singapore. She loves adventure travel and wildlife photography.

Elon Musk’s Journey Truly Differentiates Entrepreneur From Owner – Which One Are You?

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There’s a difference, and one cannot utter the words founder, owner, businessperson, and entrepreneur in the same breath. Why do we say this? That’s because every person who runs a business – small or large…

Impact On Singapore Business amid Coronavirus Attack

Impact On Singapore Business amid Coronavirus Attack

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Novel Coronavirus (2019-nCoV) set to hit businesses hard even as the global economy is reeling under multiple factors, causing a slowdown. It is as if the US-China trade war, which impacts the Singaporean economy due…

Top 5 Business Ideas That Captivated the Startups of Singapore

Top 5 Business Ideas That Captivated the Startups of Singapore

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Ideas make entrepreneurs. Starting a business is no feat. Starting a business that can sustain in the ultra-competitive market of today is a feat. And behind it goes many elements; the key among them is…

Latest Digital Marketing trends for Small business in 2020

Latest Digital Marketing trends for Small business in 2020

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Competition has gone global, and the methods businesses have been deploying to gain market share is undergoing a radical shift. The extreme change in marketing that not only are the conventional tools got increasingly dwarfed,…

Instagram - Boon or Bane for SMEs

Instagram – Boon or Bane for SMEs

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New-age businesses need a new-age marketing strategy. With time, flyers, pamphlets, and billboards have lost much of their sheen (although traditional marketing tools cannot be entirely written off). The focus has shifted to advertising products and…

Best Alternative Sources of Funding for SMEs and startups

Best Alternative Sources of Funding for SMEs and startups

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Starting a business is no easy task. With competition so massive and firms competing on a global level to capture market share wherever possible, starting a new enterprise needs conviction and perseverance. A great startup…

Top Reasons why SMEs in Singapore should avail Insurance and Which?

Top Reasons why SMEs in Singapore should avail Insurance and Which?

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First things first. Small and medium scale enterprises usually finance from the personal asset pool of the promoter or aid from friends and family, often coupled with micro loans from banks. Capital is limited and…

Digital Transformation for SMEs in Singapore

Digital Transformation for SMEs in Singapore

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Did you know there are 180,000 SMEs in Singapore? Did you also know 99% of the Singapore’s companies are made up of SMEs? How about this…..65% of Singapore’s workforce gets employed with SMEs? Now comes our favorite one…. our very…